Netflix, Microsoft And The Rapidly Blurring Lines Between Media And Tech

Media
Microsoft logo displayed on a phone screen and Netflix website displayed on a laptop screen are seen ... [+]NurPhoto via Getty Images

The announcement this week that Netflix has selected Microsoft as their new advertising technology and business partner helped further blur the line between the media and technology businesses. It recalls the famous tagline for Certs mints. Is it a breath mint? Is it a candy mint? Why Netflix and Microsoft are two – two – two industries in one! It’s hardly new news that media and tech are symbiotic business partners. GoogleGOOG +0.5% announced its purchase of YouTube in 2006 and remains the largest platform for video watching in the world. Netflix has always defined itself as a tech company in which [Read More…]