Category: Business
Google to pay record $391m privacy settlement
Google will pay $391.5m (£330m) to settle allegations about how it collects data from users. The technology giant tracked the location of users who opted out of location services on their devices, 40 US states said. Google has been told to be transparent about location tracking in the future and develop a web page telling people about the data it collects. It is the largest privacy-related multi-state settlement in US history. A Google official said: “Consistent with improvements we’ve made in recent years, we have settled this investigation, which was based on outdated product policies that we changed years ago.” [Read More…]
Netflix, Microsoft And The Rapidly Blurring Lines Between Media And Tech
The announcement this week that Netflix has selected Microsoft as their new advertising technology and business partner helped further blur the line between the media and technology businesses. It recalls the famous tagline for Certs mints. Is it a breath mint? Is it a candy mint? Why Netflix and Microsoft are two – two – two industries in one! It’s hardly new news that media and tech are symbiotic business partners. GoogleGOOG +0.5% announced its purchase of YouTube in 2006 and remains the largest platform for video watching in the world. Netflix has always defined itself as a tech company in which [Read More…]
Burger King taps new agencies after year of marketing tumult
Dive Brief: Restaurant Brands International (RBI) announced that Omnicom Media Group’s PHD will serve as media agency of record for Burger King U.S., Popeyes U.S. and Canada, and Tim Hortons U.S., per a press release. Chicago shop OKRP will serve as creative agency of record for Burger King U.S. OKRP seeks to help Burger King as it looks to drive relevancy and authenticity in culture and reclaim its status as an iconic brand while also achieving business objectives. On the media side, the partnership with PHD will allow RBI’s portfolio of brands to leverage scale and maximize purchasing power, while each [Read More…]
